Centmore LLC

Project Overview

BelowMSRP is a web-based automotive marketplace platform that allows customers to request, compare, negotiate, and manage vehicle offers from multiple dealerships in one centralized dashboard.

The platform helps buyers receive competitive dealer offers below MSRP while enabling dealerships to manage incoming customer requests, track negotiations, and respond to offers efficiently.

The system creates a transparent negotiation workflow between buyers and dealers through offer comparison, acceptance/rejection actions, counter offers, and performance analytics.

Problem Statement

The goal of this project was to design a centralized platform that simplifies automotive negotiations and improves the offer management experience for both customers and dealers.

Car buyers challenges

Lack of transparent pricing
Time-consuming dealership negotiations
Difficulty comparing multiple dealer offers
Limited visibility into savings opportunities
Fragmented communication with dealerships

Dealerships struggle

Managing large volumes of leads
Tracking negotiation stages
Responding to offers efficiently
Organizing customer communication
Monitoring sales performance

Project Galley

BelowMSRP was designed as a centralized automotive negotiation platform that streamlines the car-buying and dealer-offer management experience for both customers and dealerships. The solution enables buyers to receive, compare, and manage multiple dealer offers in one place while providing dealerships with a structured workflow to track negotiations, respond to offers, and monitor sales performance.

The platform combines real-time offer management, MSRP comparison, savings visualization, negotiation tracking, and analytics dashboards into a clean and data-driven interface. By simplifying communication and reducing friction in the traditional dealership process, the product helps users make faster purchasing decisions while improving operational efficiency for automotive sales teams.